How MaxSold Online Auction Works: Sell the Things You Don't Want to Move!
- Cathy Borg
- Jun 28
- 7 min read

MaxSold operates in 35 metropolitan areas across North America.
Are you in the Greater Toronto Area (GTA) facing a move, an estate clear-out, or simply overwhelmed by too much stuff? MaxSold's online auctions offer a fantastic solution for quickly and efficiently dispersing those items, all while helping you get some value back.
*It's important to note that In & Out Organizing provides personalized MaxSold support specifically in the Greater Toronto Area.
Be assured the core mechanics and tips for a successful MaxSold auction that we'll explore here are relevant to any MaxSold sale, regardless of location.
At In & Out Organizing, we specialize in making your MaxSold experience in Toronto smooth and stress-free. Let us help you turn clutter into cash!
Never Move What You Don't Want or Need.
Are you moving, clearing an estate, downsizing, aging-in-place, or just plain sick and tired of living with too much stuff?
MaxSold's online auctions offer a powerful solution for those looking to downsize, clear estates, or engage in major decluttering projects right here in the GTA.
Whatever your endgame, MaxSold may be the answer to the dilemma of how to responsibly and quickly disperse items you no longer need or want and still get some of their value back.
MaxSold is often the best way to dispose of all the items you no longer need or want – and you get some of their value back!
What is MaxSold?
MaxSold is the Leading Online Auction Marketplace for Estate Sales

MaxSold helps sellers to sell and buyers find local estate sales near them with online auctions.
MaxSold's online platform allows users to sell a large volume of content quickly, whether it is downsizing, decluttering, estate sales, or excess inventory.
As an online auction house, MaxSold connects you the seller to an existing huge pool of interested bidders and buyers. The bidders/buyers are preregistered with MaxSold. To be able to bid, they must give MaxSold their credit card information.
If they are the highest bidder on an item, then they have bought the item - end of discussion. The beauty of this system is that you do not have to collect any money. MaxSold handles that for you. They give you a full accounting of who bid and what the end bid was.
And you don't have to remove one single thing from your space yourself. The online bidder is responsible for packing and moving the item during a set period-of-time that you establish.
MaxSold keeps statistical evidence that they sell 98% of all items listed in an auction. That's impressive!
The MaxSold Online Auction Process
From Listing to Sale: Estate Auctions Made Easy in the GTA
The MaxSold Online Auction typically helps you sell your items in two to three weeks. Here's a breakdown:
Recommended number of lots: 50 - 100
Almost everything can be included: from a powerboat to a box of plastic hangers from the cleaning supplies under the sink to the car in the driveway.
Auction catalogue is posted online for 10 days
40%-60% of bids are placed on the last day, often in the final minutes
In addition to earning cash through the auction, you won't have to remove your unwanted belongings.
But fair warning – preparing for the auction does require some elbow grease!
Important Considerations:
Temper your expectations – Your dark brown dining room set likely won't sell for anything near what you paid. (As you probably have heard, the market has changed, and younger people often don’t have the space or taste for furniture that you prize.) To help manage your expectations when deciding what to sell, consider reading our tips on "How to Make Downsizing Decisions You Won't Regret!"
You can manage your expectations by keeping your end goal in mind. Which is to:
Quickly get rid of excess stuff that you don't want
Not spend extra money to have unwanted items removed
Make some extra cash on things you were getting rid of anyway
Everything starts at $1 - so be sure you agree to that before putting anything on the auction list. (The dollar minimum bid may be why MaxSold is so popular.)

The Strategic Logic Behind the $1 Minimum Bid
Every time a buyer bids on an item, it drives up its visibility and engagement. But there's more to this strategy than meets the eye, as explained by MaxSold founder Barry Gordon:
Every time you increase the minimum bid, you reduce the potential of selling all of the things that you have to sell. And if you find yourself with a whole lot of items after the sale, then we didn't do our job. So, by offering everything with a $1 start, it means that virtually everything is going to attract a bid. On the lowest modest end, things may sell for lower prices, but buyers will buy them and take them away so that it reduces your cost of disposal. On the high side, we've sold paintings for 10,000, jewelry for 15,000, cars and boats for 25,000. Our experience is people bid what the item is worth to them and we attract as many bidders as possible. And all of that is tied to starting everything at a dollar.
Pricing Options for MaxSold Online Auction Services
What it costs depends on how much of the work you want to do yourself.
MaxSold-Managed vs. Seller-Managed Online Auctions
MaxSold-managed:
MaxSold covers photography, cataloging, hosting the auction on maxsold.com, marketing, handling invoicing and payments, and managing pickup
Cost: 30% of profits + $2000 flat fee
Seller-managed:
Seller is responsible for photography, cataloging, and supervising pickup;
MaxSold still hosts the auction on maxsold.com and handles invoicing and payments
$300 or 30% of profits, whichever is greater
*For the most up-to-date information on MaxSold's services and fee structure, please visit their official website.
Important Note:
In either case, you must set up your space for cataloguing and photography.
So if your space is a white-hot mess you're going to have to fix that or get someone else to do it like us.
If you're feeling overwhelmed by the thought of preparing your home for a MaxSold auction, our decluttering and organizing services can help you tremendously. Learn more about our general Decluttering and Organization services, across the GTA.
98% sells within 2 weeks.
Why Choose In & Out Organizing for Your MaxSold Auction in Toronto?
While MaxSold provides an excellent platform, the process of preparing for an auction can be daunting, especially when dealing with years of accumulated possessions or an estate. This is where In & Out Organizing, your local GTA experts, comes in.
We understand the unique challenges of downsizing and estate clear-outs in the Toronto area. Our team helps bridge the gap between deciding to sell and successfully completing your auction, ensuring a seamless experience.
Benefits of Using MaxSold
Using MaxSold for your estate sale or downsizing project offers several advantages:
Quick turnover: 98% of items sell within 2 weeks
No need to deal with individual buyers or handle money
Transparent process with detailed reporting
Environmentally friendly: extends the life of possessions and reduces waste
Cost-effective: Saves on removal costs for unwanted items.
Wide reach: Auctions advertised on multiple platforms including social media, Craigslist, Kijiji, eBay, Auctionzip, and Estatesales.net.
Additional exposure: MaxSold's bi-weekly email newsletter gives bidders access to your auction.
Flexible bidding: 40%-60% of bids are placed on the last day, often in the final minutes
How to Prepare for Pickup Day in Your GTA Home
Do you live in a condo or apartment in Toronto, Mississauga, or Vaughan? Check with management to make sure you get permission. Get it in writing.
Arrange for elevator access if you’re in a high-rise building.
Day of Pick-Up
Signs will direct people to your home or parking lot. We check the list of auction winners with the buyer's receipt and ID as soon as they enter the home. Every lot has a number, and we guide the winner to where to go to get their prize. In the catalogue description, we note if an item is very large or heavy and if the winner needs to bring help to move it out. The buyer is solely responsible for this.
Why You Should be Congratulated for Using MaxSold
It's better than recycling because you are extending the life and love of your possessions.
All of the goods are bought and sold locally, so, you've again helped to reduce the carbon impact of packaging and transportation.
Your goods have been saved from ending up in landfill.
You've also avoided the cost of having unneeded/unwanted things removed from your home. Particularly in the large quantities common to downsizing or estate liquidation. An online auction saves you this cost, and has the added benefit of turning your treasures into cash!
This is the best way to sell decades of possessions whether you're downsizing or clearing an estate. Practically everything can be sold quickly and transparently.
Tips for a Successful MaxSold Auction:
Start early: Begin sorting and organizing well in advance (For guidance on this, check out our blog post: "Conquering the Chaos: A Step-by-Step Declutter Guide for Your Move!")
Group similar items together for easier lot creation
Clean and present items attractively
Provide detailed descriptions and measurements for larger items
Consider timing: Avoid major holidays or events that might affect bidder participation
Potential Challenges in the MaxSold Process:
Organizing and photographing a large number of items
Setting realistic expectations for item values (Remember to consider our tips on "How to Make Downsizing Decisions You Won't Regret!")
Preparing your space for the auction and pickup
Managing the auction day process
How In and Out Organizing Can Help in the Greater Toronto Area:
At In and Out Organizing, we specialize in making your MaxSold experience smooth and profitable, right here in the GTA. Our tailored services for MaxSold Auctions include:
Pre-auction sorting and comprehensive decluttering: We help you decide what to sell, keep, or donate
Expert item selection and lot creation: Maximizing your auction's potential
Professional photography and detailed cataloguing: Presenting your items in their best light
Auction day management and support: Ensuring a seamless pickup for buyers
Coordination with other services: We can connect you with movers, junk removal, and donation centres if needed
Our local team's expertise ensures you get the most out of your MaxSold auction, without the stress and hard work that comes with it. We serve Toronto, Etobicoke, North York, Mississauga, Vaughan, Richmond Hill, and surrounding areas.
Ready to Get Started?
Ready to simplify your move, clear an estate, or sell unwanted items efficiently in the Greater Toronto Area?
Contact In & Out Organizing for a free, no-obligation consultation. We're here to discuss your downsizing, moving, or estate clear-out needs and how we can support your MaxSold auction journey.
Call us now at 416-859-0518 or email info@inandoutorganizing.ca to get started!
Alternatively, schedule your free consultation online: https://www.inandoutorganizing.ca/contact
Planning a downsize or a move in the Toronto area? Our Downsizing & Moving services can provide expert support in decluttering, deciding what to keep, and managing the entire process, potentially including utilizing MaxSold. Learn more here: https://www.inandoutorganizing.ca/downsizing-moving
Share Your Experience!
Have you used MaxSold or have questions about downsizing? Share your experiences and thoughts in the comments below!
Did you find this information helpful? Share it with others who might be downsizing or decluttering!
This is such a great description of the MaxSold process and options. It sure makes sense for them to catalog things for the $500 differential. It's not a lot to pay for them to do all of that additional work.
What happens if lots don't sell? Is the seller responsible for disposable of what remains? Or, does MaxSold remove the excess without any additional charges? How often does that happen where things remain unsold?